You’ve finally found the perfect Bible study for your next group meeting. You want to make sure that this study is practical and impactful. The ways you promote your study will influence your message. If you want to make the most of the time you are investing, it is good to plan your promotion carefully.
A successful Bible study starts way before your first scheduled study session. It begins with thoughtful promotion. Let’s look at a few helpful ways to promote your next Bible study with Pan American Broadcasting.
Promote Early
If you want the best response and attendance from others, you should start promoting the study early. To increase excitement and ensure that people can plan to come, you should start spreading the word two months before your first session. This may seem like a while, but this is an excellent way to help people carve out time for the study.
Adding something new to a schedule can be daunting. Give people plenty of time to schedule this.
Official Announcements
Your upcoming Bible study should be a regular part of church announcements. This will keep the event at the forefront of everyone’s minds. If your church offers many different avenues for announcing upcoming events, be sure to use all of the various options.
Sign Ups
It is super important that you make sign-ups available early on. You can encourage attendants with special prizes, such as a drawing for the first X number of people who sign up. This also provides a fun kick-off night activity when you draw the name for the prize.
Make sign-up easy by providing sign-up sheets in multiple locations.
Posters
Your Bible study will need a few posters promoting the study’s name, date, and time. Choose high-traffic areas in the church where you are sure your targeted audience will see the info. Sometimes people miss information in the announcements, so posters are a great backup to ensure the information is getting out there.
If the study you are conducting provides promotional posters, take advantage of that. If the study does not have ready-made posters, creating a few of your own is easy. You can make them look more professional by printing images at home and then mounting them on a poster board or foam board.
Promotional Video
A lot of ready-made Bible studies that you can purchase will come with a promo video that you can use. Make use of these. If you don’t have access to this tool, don’t hesitate to create your own video. Creating an eye-catching video is easy by using simple slide show software such as Google Slides or Adobe Spark Video. This is an excellent opportunity to learn something new and create a great promotional tool for the study. Or consider announcing the service over a radio broadcast!
Invitation Cards
Another wonderful way to promote your upcoming Bible study is to create invitation cards. Again, some Bible studies come bundled with all of these types of promotional materials. If you have access to that, great, use it. But even if you don’t, you can still create beautiful postcard-style invites at sites like Vista Print. Work with church staff to get a mailing list of everyone who would fit the potential audience.
Receiving one of these in the mail may reach people who would have otherwise been unaware of the event.
It is also a good idea to have extra printed so enthusiastic helpers can pass them out in other places.
Email Invite
Don’t stop with snail mail. The email invite is yet another way to keep the information moving. Even if someone has seen your other announcements, this is a great way to send a little reminder. Making digital signup available through your email invite is also helpful. This provides yet another way to connect with potential attendees.
Social Media
Today, social media plays a significant role in how we receive information. Use the social media channels that your church offers if they exist. Post your details if you have the ability to do so. If the church has a designated social media manager, get in touch with them to make sure your announcement is made on social media and to establish a regular timetable for when it will be made up until the date.
This is also a good place to add a digital sign-up option. Contact us to learn more or to get your group promoted over the radio!

